A woman and a young girl with similar hair and eye color smiling and posing closely together in a living room.

Hello. I’m Dani.
Creative Director. 

Obsessed with ideas that travel. 

Big ideas. Social ideas. Beautiful film ideas. Comedic ideas. 

You get the gist. 

The simpler the idea - the better. 

My Work

Recent Project:
Because of you

Nobody knows... that wherever you are in the UK you're connected to many Good Causes The National Lottery support. They donate an incredible 30 million a week to over 660,000 projects.

It's all Because of You, the players, they make it happen. Amazing, right?

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  • A woman and an older man talking under umbrellas in rain, the woman smiling and holding an umbrella, the man wearing a gray fedora hat and holding an umbrella, with blurred trees and equipment in the background.

    The National Lottery 

    Because of You: the one with Claudia Winkleman 

  • A person with blonde hair styled in a large updo wearing a black and white outfit, holding a yellow quilted oven mitt with the initials 'BC' and eating a slice of pizza in a cozy kitchen.

    McCain

    Anything Goes: the one where we made Baga Chipz the ‘CD’ 

  • A Starbucks disposable coffee cup with a green and white design, labeled 'Pumpkin Spice Crème,' floating against a green background.

    Starbucks

    Shake it Up: the one with the fan truths 

  • Two cats hanging from strings, one with a black face and tortoiseshell body, the other with mostly gray fur, both reaching for a pink toy, with a Sheba cat food label between them.

    Sheba

    Cat Race: the one that won the Cannes

  • A woman with glasses and headphones smiling joyfully in a recording studio with blurred light reflections.

    The Salford Lads Club

    Don’t let the light go out: the one with the Smith’s lyrics 

  • People toasting with glasses of beer at a dinner table with food.

    Stella Artois

    Table Turners: The one with the foodie content 

  • Westfield

    TikTok House: The one with the stunning influencers 

  • Close-up of multiple Oreo cookies stacked together, showing the chocolate cookies with the Oreo logo embossed on the top

    Oreo

    Playfully coffee-ish: The one with the funny creator 

  • A close-up of a purple perfume bottle labeled 'Far Away Beyond the Moon' from Avon on a reflective surface with cherries, white flowers, and a pair of headphones nearby.

    Avon

    SSWA: The one that went viral in Europe 

I’ve got 17 years of advertising experience. Leading the creative of global brands.
From social to ATL and everything in-between. I lead projects and teams confidently. 

I build great relationships with my clients. 

I win pitches. 

And nice awards. 

And, most importantly - I bloody love what I do.

Work