A woman with a short brown bob haircut, wearing red lipstick and eye makeup, with an earring, against a burgundy background.

Ello there. 

I’m Dani. Award-winning Creative Director with 17 years industry experience. 

I’ve been lucky enough to work on all kinds of amazing projects. From culture-led social campaigns - to cinematic TVCs - to heart-warming YouTube documentaries. 

For me, there’s no point in defining creativity by channel. 
It’s all about the idea. 
The simpler the better. 
If it makes our audience feel something - then do something -  we’ve nailed it.

I’m a Copywriter first. Art Director second. Highly strategic, great at leading teams and not afraid to get stuck in.

Some of my best bits: 

  • Winning a Cannes Lion for my Sheba social campaign. And I’m not a fan of cats. 

  • Winning two big pitches this year. 🎉

  • Creatively Directing The National Lottery’s new 360 campaign with Claudia Winkleman. 

  • The National Lottery deciding to run my line ‘Because of You’ across all of their comms going forward. 

  • Leading We Are Social’s creative team as a joint ECD. And I’d just become a CD. 

  • Witnessing some of the young creatives I’ve mentored go on to do great things. 

  • Launching my creative career when I received a bunch of flowers from the Director of Dove for my social post defending Adele when Karl Lagerfeld called her fat. (RIP Karl). 

  • Sticking by my mantra of making good work, with nice people and having fun doing it.

Collage of various photos featuring people in different settings including outdoor and indoor locations, group pictures, selfies, candid shots at an event, and a TikTok logo with a woman in a blue dress.

Contact

Get in touch. I always love a natter.

More about me…

  • I’ve helped win FIVE pitches in the past 2 years

  • I’m a judge at Creative Circle and The Effies

  • I mentor for The School of Communication Arts and Whose Your Momma?

  • I love managing young creatives and seeing them blossom

  • My ideas have picked up UK and International advertising awards - including Cannes Lions in 2024

  • I will always be passionate about the craft of copywriting

A grid of logos of agencies and brands with labels 'Agencies I've worked at' and 'Brands I've worked with.' Agencies include AMV BBDO, AnalogFolk, Dentsu Creative, Leo Burnett, McCann, We Are Social, Pablo, Publicis Groupe. Brands include British Gas, Cadillac, Chivas, Dove, Hendrick's Gin, Lego, McCann, McLaren, Oreo, McDonald's, Starbucks, Stella Artois, TikTok, and Westfield.