Because of you
The National Lottery
Role: Creative Director & Creative
IDEA: It's Because of You, the players, that The National Lottery are able to support incredible Good Causes across the UK.
Nobody knows... that wherever you are in the UK you're connected to many Good Causes The National Lottery support. They donate an incredible 30 million a week to over 660,000 projects.
It's all Because of You, the players, they make it happen. Amazing, right?
This forms the basis of our pitch-winning campaign.
We travelled up-and-down the UK with players of the National Lottery - with the iconic Claudia Winkleman showing players exactly where their money goes.
First good cause: Bloom
Bloom is a beautiful allotment in Sheffield that supports women and non-binary people who are struggling with mental health.
They grow flowers together and build a sense of community. The National Lottery's support means the world to them. Our launch film is the first in a series of many.
And... it wouldn't be a campaign with Claudia Winkleman without a bit of mischief. Over the next few months - for each Good Cause we'll release exclusive BTS content - and bespoke TikTok films.