TikTok House For You
Westfield
Role: Creative Director
IDEA: To get young people off social and into Westfield… we’ll bring TikTok into Westfield.
As the Creative Director on the pitch winning team for Westfield, I created a number of successful social and experiential campaigns for the leading European retail space.
The TikTok House For You was an immersive experience for wannabe TikTok creators. A bootcamp for those wanting to create.
Our IRL experience that brought the ‘For You’ feed to life. Whether your thing is: fashion, sport or food – you could explore how to be a creator in the TikTok ‘For You’ House.
Channels: Experiential & TikTok
Style Your #Inner DeVil
Role: Creative Director
Idea: A partnership to launch Disney’s Cruella, we invited shoppers to ‘Style your #InnerDevil - and transform their look at Westfield.
2020 wasn't the best year for fashion. So when Westfield finally re-opened their doors we knew our fashion-loving audience were craving self-expression.
We invited shoppers to ‘Style your #InnerDevil - and transform their look.
Bringing style and stardom to our campaign, we enlisted the help of some feisty talent. The incredible Vivienne (Ru-Paul’s Drag Race Winner). The original fashion influencer Susie Bubble. And the stunning fashion icon Dina Tokio took centre stage.
Channels: DOOH, Social.
