TikTok House For You
Westfield

Role: Creative Director 

IDEA: To get young people off social and into Westfield… we’ll bring TikTok into Westfield. 

As the Creative Director on the pitch winning team for Westfield, I created a number of successful social and experiential campaigns for the leading European retail space. 

The TikTok House For You was an immersive experience for wannabe TikTok creators. A bootcamp for those wanting to create. 

Our IRL experience that brought the ‘For You’ feed to life. Whether your thing is: fashion, sport or food – you could explore how to be a creator in the TikTok ‘For You’ House. 

Channels: Experiential & TikTok 

Bright pink hallway with neon rainbow arches and purple lighting, featuring a potted plant and a glowing sign on the wall that reads TikTok For You House.
  • Exterior of a store with a large TikTok logo on the left, and a neon sign on the right reading 'TikTok For You House Brought to you by Westfield'. There is a pink-lit entrance with a white circular reception desk, neon purple and pink lighting inside, potted plants, and lounge furniture visible through glass windows.

  • A woman with platinum blonde hair and makeup, wearing large earrings, a choker, a white t-shirt, oversized denim jacket, and jeans, sitting on a yellow stool with a pink handbag on a yellow pedestal, against a yellow background, with a cityscape and cloudy sky visible through a window behind her.

  • A young man sitting on a green sofa in a modern, colorful living room with potted plants, a window, and abstract wall art.

  • A woman sitting on a yellow stool outside Westfield shopping mall, holding magazines, smiling, with a blue backdrop and a tennis racket, in front of a modern glass building.

  • A young man in a white t-shirt and black shorts playing soccer indoors, kicking a white soccer ball with his right foot on a green artificial turf. The background features a lush green wall, colorful furniture, and a swinging chair.

Style Your #Inner DeVil

Role: Creative Director 

Idea: A partnership to launch Disney’s Cruella, we invited shoppers to ‘Style your #InnerDevil - and transform their look at Westfield. 

2020 wasn't the best year for fashion. So when Westfield finally re-opened their doors we knew our fashion-loving audience were craving self-expression. 

We invited shoppers to ‘Style your #InnerDevil - and transform their look. 

Bringing style and stardom to our campaign, we enlisted the help of some feisty talent. The incredible Vivienne (Ru-Paul’s Drag Race Winner). The original fashion influencer Susie Bubble. And the stunning fashion icon Dina Tokio took centre stage. 

Channels: DOOH, Social.  

Photo of a woman with bright red hair, wearing a black leather shirt, red fishnet tights, black high heels, and sitting on a stool with her hands on her hips. Behind her is the hashtag #HunnerDeVal written in red.
Billboard advertisement recommending styling for Ginger De Vile at Westfield shopping center in London, featuring a woman in black clothing, dated May 31, 2021.
A woman with dark hair and makeup, dressed in black leather pants and a jacket, crouching with one knee on the floor, holding a small color palette. She is wearing red high heels, layered necklaces, and rings. The background is white with red handwritten text that reads '#Hunner De Vil'.
A woman with dark hair and makeup wearing a black and red layered dress with a wide belt, black boots, and lace gloves, sitting on a chair in front of a white background with red handwritten text '#HannerDeV.'
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