Seasonal EMEA Campaigns
Starbucks
Starbucks came to We Are Social wanting a fresh approach to advertising.
As the Creative Director on the account, I’ve been working with our strategy team to define what this means for Starbucks across EMEA and MENA regions.
We’ve created fresh-thinking, social-first, 360 campaigns for the biggest coffee brand in the world.
Channels: TikTok, Instagram, DOOH, In-store.
Winter Campaign
Keep Doing You
Role: Creative Director
IDEA: Stop subscribing to millennial nonsense. This new year - keep doing you.
The pitch winning idea for Starbucks was anchored in Gen Z truth. Forget millennial, spiritual nonsense. This new year - forget all that. And Keep Doing You. A tongue-in-cheek, comedy campaign.
This campaign put iced coffee front of mind for all Starbucks lovers across EMEA.
Channels: TikTok, Instagram, DOOH, In-store.
Spring Campaign
It Hits Different
Role: Creative Director
IDEA: That first iced coffee of the season? It just
Hits Different.
It’s a sunny spring day. First iced coffee of the year? It just Hits Different. From the satisfying shake of the ice. To the sweet syrupy taste. To the feeling you get when you’re bouncing down the street feeling all smug.
This campaign put iced coffee front of mind for all Starbucks lovers across EMEA.
Channels: TikTok, Instagram, DOOH, In-store.
