Cat Race
Cannes Award Winner 2024 
Sheba

Role: Senior Creative 

Idea: What’s the best way to prove Sheba’s new ‘Gravy Indulgence’ is delicious? Let the cats prove how much they LOVE IT. By racing to the product. 

Sheba Gravy Race was launched. A first-of-its-kind live tournament that saw eight famous cats competing to lick-up Sheba. 

Shot PoV cat lovers could tune in and get up-close and personal to the action. Amazingly, it ranked as the second biggest U.S. sporting event in 2024. 

And won a shiny Cannes for AMV. 

Pretty impressive for such a simple social idea.