Social
OREO

Since 2023, I’ve Creatively Directed OREO UK’s Social Content.

I’ve aimed for two things.

  1. To make the content super playful.

  2. To make the tonality of an American brand - more British. More relatable.

In the past few years, this has resulted in OREO having their most successful Christmas Campaign to date. And selling out of the Vanilla Latte Flavour OREO in Tesco.

Close-up of Oreo cookies with the Oreo logo in the foreground.
Oreo vanilla latte limited edition cookie with splashes of chocolate milk, coffee beans, vanilla flower, and vanilla beans in the background.

Launching Vanilla Latte

Role: Creative Director

Idea: Coffee culture is oh -so-serious. OREO is fun. Let’s make it ‘Playfully Coffee(ish) instead. 

We took all of those serious coffee tropes and parodied them. Our campaign ‘Playfully Coffee-ish’ with Creator George Olney launched Vanilla Latte Flavour OREO with a comedic twist. 

4 weeks later… Vanilla Latte Flavour OREO had sold out in Tesco. . 

Channels: TikTok, Instagram. 

Who Ate Santas OREO Cookies

Role: Creative Director 

IDEA: OREO Gingerbread Cookies are so delicious, someone couldn’t leave them for Santa. Will you discover whodunnit? 

We needed an idea that would tap into a Christmas tradition. To put OREO Gingerbread front-of-mind. What could be more perfect for OREO than the ritual of leaving cookies out for Santa? But what if those COOKIES were SO delicious… someone stole them? 

We turned our TikTok audience into social media detectives in the ultimate Christmas Whodunnit. Creating a bespoke UX journey through OREO’s TikTok. 

Channels: TikTok, META 

A young man with short brown hair is sitting at a desk with a microphone in front of him, raising his right hand. Behind him, there is a large circular container filled with blue liquid and floating white snowflake-shaped decorations, suggesting a holiday-themed event or activity.
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