Social
OREO
Since 2023, I’ve Creatively Directed OREO UK’s Social Content.
I’ve aimed for two things.
To make the content super playful.
To make the tonality of an American brand - more British. More relatable.
In the past few years, this has resulted in OREO having their most successful Christmas Campaign to date. And selling out of the Vanilla Latte Flavour OREO in Tesco.
Launching Vanilla Latte
Role: Creative Director
Idea: Coffee culture is oh -so-serious. OREO is fun. Let’s make it ‘Playfully Coffee(ish) instead.
We took all of those serious coffee tropes and parodied them. Our campaign ‘Playfully Coffee-ish’ with Creator George Olney launched Vanilla Latte Flavour OREO with a comedic twist.
4 weeks later… Vanilla Latte Flavour OREO had sold out in Tesco. .
Channels: TikTok, Instagram.
Who Ate Santas OREO Cookies
Role: Creative Director
IDEA: OREO Gingerbread Cookies are so delicious, someone couldn’t leave them for Santa. Will you discover whodunnit?
We needed an idea that would tap into a Christmas tradition. To put OREO Gingerbread front-of-mind. What could be more perfect for OREO than the ritual of leaving cookies out for Santa? But what if those COOKIES were SO delicious… someone stole them?
We turned our TikTok audience into social media detectives in the ultimate Christmas Whodunnit. Creating a bespoke UX journey through OREO’s TikTok.
Channels: TikTok, META
