Anything Goes
McCain
Role: Creative Director
Idea: When it comes to your midweek meal, Anything Goes. So we made drag queen Baga Chipz, the Creative Director of a bag of chips. Obviously.
McCain is huge with families in the UK - but less so with Gen Z. We set out on a mission to turn that around. Kicking off the partnership with one classy lady. Baga Chipz.
I gave up my CD crown for someone ‘Much Betta’. And let Baga take
the reins.
Bringing a bit of chaotic madness to ‘yer midweek meal’.
The campaign won at the UK Social Media awards. And created so
much talkability on social media that Talk TV said it was ‘disturbing’.
Ahh, lovely stuff.
Channels: YouTube, VOD, Instagram, TikTok.
Let’s all chip in
Role: Creative Director
Idea: When we all ‘chip in’ to help the environment - it makes the world a better place.
McCain have been looking after the environment for years. But they’d never spoken about it before.
To educate the younger audience on regenerative farming - we made
it fun.
By getting Iain Stirling and a bunch of comedic TikTok creators to all ‘chip in’ at the McCain farm.
Channels: YouTube, VOD, Instagram, TikTok.