Lloyds Bank
Year of The Horse
Role: Creative Director & Creative
IDEA: To celebrate the ‘Year of The Horse’ 2026 - I turned Lloyds Banks most valuable brand asset into a loveable plushie. A simple idea that blew out into all channels.
For a bank defined by its iconic horse logo, the Year of the Horse was the perfect cultural moment for Lloyds to bring its ‘moving people forward’ brand belief to life.
We launched ‘Year of the Horse X Year of You’ – an East-meets-West pop-up toy shop in London’s Soho. The experience centred on a limited-edition plushie of Lloyds’ iconic ‘Cancara’ horse, creating a tangible link between the zodiac sign and the brand.
Each plushie came with a personalised certificate, encouraging guests to set intentions for the year ahead. The moment was teased with a viral FOOH activation, amplified by a national OOH campaign and shared by five culturally relevant creators to drive social buzz.
The results
Members of the public queued round the block for over two hours to get their hands on a Lloyds horse plushie. Real-world demand translated into powerful digital engagement, delivering 28m+ impressions, reaching 11.1m people and driving a 15% growth in TikTok followers.
Earned media followed, with 13 press features securing a 634k+ reach.
Channels: OOH, FOOH/CGI, experiential, all social channels, creator.
Cara’s legacy lives on: Museum of Brands
Cara the plushie keeps on giving.
Because of the huge demand for our furry friend - Lloyds have made Cara an official mascot. Recently helping launch the new look digital branches. And gifted to customers socially.
Cara also made it into The Museum of Brands as part of Lloyds’ legacy.
What started as one campaign - executed in 4 weeks(!) has left a lasting impression on the most famous horse brand in the world.
