Everything else

Infinite Style
GHD

Role: Lead Creative

GHD needed a Christmas campaign. But one that talked about the lack of damage. It was dry. Until we flipped it around to big up the benefits. With no damage, you can style your hair infinitely. (And look well hot at that Christmas party). Shot by Rankin. Edited by us.

Here comes the Sunfair
NIVEA

Role: Creative Director

Many people don’t recognise the importance of protecting their skin in the summer.

So, we thought… what if we could make skincare more FUN?

Welcome to the ‘NIVEA Sunfair’.

A fairground-themed experiential experience - travelling up-and-down the country in Summer 2025.

Display of Nivea sunscreen products on yellow shelves with a blue background and a sign saying 'SKIN WINS' in orange letters with white polka dots.
A colorful promotional booth with a sign that says "Grab Summer by the Bottle" and a blue van decorated with rainbow patterns, parked in an outdoor area with tall buildings in the background.
A small blue and white striped ice cream truck with a striped canopy, displaying the words "Here Comes The Sun" on its side, parked outside a shopping center. There is a sign in front of the truck advertising ice cream.

Thank You
Nivea

Role: Lead Creative

2020, what a truly crap year. I’m pleased to have made something nice during lockdown. An ad that wasn’t selling - but thanking.

Get Stuck In
Rice Krispie Squares

Role: Creative Director

When a treat is this tasty, you can’t help but GET STUCK IN. You can’t help it. Neither can the photographer, or the boom op or… well, anyone near to this delicious marshmallowy delicacy.

Work