Everything else

Sheba: Gravy Race

Cannes Lion Winner

What’s the best way to prove Sheba’s new ‘Gravy Indulgence’ is delicious?

Let the cats prove how much they LOVE IT.

Sheba Gravy Race was launched. A first-of-its-kind live tournament that saw eight famous cats competing to lick-up Sheba.

Shot PoV cat lovers could tune in could get up-close and personal to the action. Amazingly, it ranked as the second biggest U.S. sporting event in 2024.

Pretty impressive for a simple social idea.

More to come…

Role: Concept/Creative

GHD: Infinite Style

GHD needed a Christmas campaign. But one that talked about the lack of damage. It was dry. Until we flipped it around to big up the benefits. With no damage, you can style your hair infinitely. (And look well hot at that Christmas party). Shot by Rankin. Edited by us.

Role: Lead Creative/Copywriter/ Client Facing

Nivea: Thank You

2020, what a truly crap year. I’m pleased to have made something nice during lockdown. An ad that wasn’t selling - but thanking.

Role: Lead Creative

NIVEA TV AD

Rice Krispie Squares : Get Stuck In

When a treat is this tasty, you can’t help but GET STUCK IN. You can’t help it. Neither can the photographer, or the boom op or… well, anyone near to this delicious marshmallowy delicacy.

Role: Creative Director