Spray, Slay And Walk Away
AVON

Role: Creative Director & Creative 

IDEA: To relaunch Avon’s iconic fragrance as a range - we invited the world to SPRAY, SLAY and WALK AWAY on TikTok. 

FarAway is an iconic Avon scent. Now more likely to be hidden in your Grandma’s closet - we needed a sassy campaign that would invite the world to get involved on TikTok. 

Launching SSWA. A TikTok Campaign that went live across Europe in summer 2025 - with influencers and even some celebs getting involved. 

We designed an infectious pop track (with an actual South African pop star!) My amazing creative team choreographed some slick moves. And we slayed. 

The campaign went viral in Turkey.