Spray, Slay And Walk Away
AVON

Role: Creative Director & Creative 

IDEA: To relaunch Avon’s iconic fragrance as a range - we invited the world to SPRAY, SLAY and WALK AWAY on TikTok. 

FarAway is an iconic Avon scent. Now more likely to be hidden in your Grandma’s closet - we needed a sassy campaign that would invite the world to get involved on TikTok. 

Launching SSWA. A TikTok Campaign that went live across Europe in summer 2025 - with influencers and even some celebs getting involved. 

We designed an infectious pop track (with an actual South African pop star!) My amazing creative team choreographed some slick moves. And we slayed. 

The campaign went viral in Turkey. 

A woman in a white dress holding shopping bags standing indoors with a sign that says 'Far Away Challenge' in the background.
Person holding a black perfume bottle with a white cap outdoors, near a modern building.
Screenshots of TikTok videos showing women showcasing perfume and fashion, with user comments praising the products and experiences.
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